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Our law firm model of the future: Steven Gursten speaking at Avvo Lawyernomics Conference

Written by Steve Gursten Posted May 15th, 2015

Specialization in truck accident litigation, inspired by the Roundtable, may change the entire traditional “Big Law” firm model

Attorney Steven Gursten

We’re different at the Truck Accident Attorneys Roundtable.

Our law firm is comprised of some of the most experienced and respected trucking attorneys from around the U.S. We only handle cases involving commercial motor carriers, and we work together across state lines to achieve the best possible results. Then, we let other attorneys refer to us serious truck accident cases.

This is a groundbreaking new law firm business model. But there’s nothing about it that can’t be duplicated.

Today, I’ll be sharing tips on how lawyers in other areas of law can do what we’re doing at the Avvo Lawyernomics Legal Marketing and Business Conference, which runs May 13-15 in Las Vegas.

As I’ll review at the Avvo Conference today, there’s a big difference between the traditional “Big Law” firm model and our law firm.

The “Big Law” firm model is based on a random collection of lawyers who practice in different areas of law. Lawyers try to cross-refer clients  to other lawyers in different departments to generate additional business for the firm.

The Big Law model was founded on the idea that people need to rely on an attorney they know to help them find a new attorney in a different area of law.

Today, with the Internet and evolving technology, people can research the most qualified attorney for their unique needs with just a couple clicks of a mouse or taps on a Smartphone. State boundaries now mean less, as experience and subject matter expertise gain more significance.

Our new law firm model offers significant advantages. For instance, we offer far more experience than any traditional injury law firm. Keep in mind, in many personal injury law firms, an attorney may only handle one or two truck accident cases every year or two. Yet our three founding partners have collectively litigated more than 700 truck accident lawsuits to settlement or verdict.

At the Roundtable, our goal is to discover each and every trucking safety violation that led to the serious truck accident cases we handle, and hold the trucking company fully accountable for every shortcut and bad choice it made — by getting our clients the best possible results. Because of our law firm model, we’re able to fulfill another invaluable goal: To  help make the trucking industry, that too often puts profits first, safer. This means less serious truck accidents.

Steven Gursten Photo

About Steve Gursten

Attorney Steven Gursten is president of the Motor Vehicle Trial Lawyers Association and past president of the American Association for Justice Trucking Litigation Group. He has been named a Michigan Lawyers Weekly "Leader in the Law" for his efforts to prevent truck accidents and promote national truck safety. Steve was also a Michigan Lawyers Weekly "Lawyer of the Year" for a record settlement in a truck accident case. He has received the top reported truck accident jury verdict and top reported truck accident settlement in Michigan for multiple years, according to published year-end compilations of all jury verdicts and personal injury settlements by Michigan Lawyers Weekly. He has been named a "Top 50 Super Lawyer," by SuperLawyers, is listed in Best Lawyers in America, and has been awarded an AV-rating by Martindale-Hubbell, which is the highest rating for legal ability and ethics. Steve speaks to lawyers throughout the country on truck accident litigation. He is a founding member of the Truck Accident Attorneys Roundtable, head of Michigan Auto Law, and has dedicated his legal career to making our roads safer.
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